Name of your website?The Pampered Cake
Your name?
Shawna Garlington
Your Location (city, etc)
Chandler
Please give us a short summary of your website?
On my website you are able to customize and order a baby diaper cake. You can choose from an exsisting cake or design your own.
What inspired you to launch your own website?
I am a mother of three and wanted to work from home so that I could be there for my children who were not doing well in school.
When did you launch your first website, and what was it?
The Pampered Cake was my first website and I launched it in August of 2007.
How did you decide on a name for your website?
I did a lot of brainstorming with friends and family to decide on a name for my website.
What makes it different from other, similar offerings?
My site is a little more "artsy" than other sites out there. It isn't just "square" and like all the others.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
My goal is to keep for income while I am working, and then to sell it upon retirement.
How does your investment of time and money balance against your success?
My website is new enough that right now there is no balance between time and money against success. I spend a lot of time and not much success yet.
If you had an unlimited development budget for development, how would you change your site?
If I had an unlimited development budget for development I would do a lot more marketing including commercials, radio, ads, and billboards.
If your site got really big, really quickly, would you be able to keep up with the demand?
If my site got really big real fast I would be able to keep up with demand. If there was pressure I would hire help.
What unexpected costs and headaches have you had to deal with?
My biggest headache has been trying to get other people who are helping me out to keep up pace with me.
What has been your biggest challenge?
My biggest challenge has been marketing and getting my site name out to the public.
What method has been most successful for promoting your website?
Word of mouth has been the most successful for promoting my website.
How has running your website differed from your expectations?
Running my website hasn't differed from my expectations.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
I have been running my site for only two months. I will continue to keep it up until I one day sell the business and retire.
What is your website address?
The Pampered Cake
